The Power of “The Tribe Syndication” Culture!

Posted on 26. Jan, 2010 by Krista Abbott in Business Tools, Entrepreneurial Mindset, Facebook, Marketing, Social Media, Syndication, Tribes, Twitter, Video Sharing Sites

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Tribe Tuesdays? Tribe Vibe? Syndication Power Hours? Social Media Rock Stars? (or as I like to say “RockStarZ”)

If all the buzz and activity around all of this tribe talk from power bloggers and social media RockStarZ has you wondering what all the fuss is about, sit back – relax, and take a minute to read on. I’m here to share with you the scoop on the newest trend to hit the social media networks, and help you “be in the know” on what’s happening in these “syndication power hours” and what “tribe Tuesday” (or #tribetuesday for all you Tweeps out there) is all about. By the time we are finished here today, you will have answers to some of the frequently asked questions (FAQs) surrounding Social Media Tribes. I believe you will want to jump in, catch the wave and ride the Tribe Vibe by the time we are finished here. In fact, I’m sure of it.

What is A Tribe?

A tribe is a community of people with common interests and common goals. They are united with a common thread and commitment to share resources with other members of the community.
In social media, the tribe concept has taken flight and is catching on quick, thanks to a group of mastermind bloggers and marketers who have taken the concept and developed a community around it. In my opinion, the tribe concept promises to be one of the biggest things to hit the on-line social scene in a long…long…long time.

What is “Tribe Tuesday” (or #tribetuesday) and Syndication Power Hour?

Tribe Tuesday (#tribetuesday) is the designated day for tribe members in my community to work together syndicating each other’s content.  We have rotating teams, that connect with each other for one hour every Tuesday night on Skype.  This “designated hour” is known as the “syndication power hour” and we use that time to talk, chat, and get to know each other, while simultaneously visiting each others blogs and  syndicating the content on them.  Doing this while we are on Skype together allows us to offer feedback to our tribe members on the user friendliness of their blog and to share tips and suggestions for improvement.  It’s teamwork at it’s best!  Having a designated day creates a lot of accountability in our community and if a member is not able to attend the designated time, it is expected that he/she will “make up” that time at their convenience.

What does a Social Media Tribe do?

The tribe consists of a community of individuals who have entered into a “gentleman’s agreement” to syndicate each other’s content on the internet. They read blog posts from members of the tribe, they comment on them, they “re-tweet”, bookmark, and share the content of designated tribe members with their community of followers.  This content is shared on multiple social media sites such as Facebook, Twitter, You Tube, as well as multiple bookmarking sites.   In return, the other members of the tribe do the same for them.

What’s the Benefit?

OK, I know most people will want to tune in and listen to the “jamz” on W.I.I.F.M. here (What’s In It For Me). My answer is TONS!!!

First, by giving back to the community and sharing with your followers the value rich content of your tribe members, you are placing them in contact with information which will help them.  And really – isn’t that why we are out here blogging anyway…to share information and help people!!!

Second, what you give will be given back to you, it’s the Law of Reciprocity and it works!!!  (see Luke 6:38) There is no way around it.  Call it “karma”, call it “good fortune”, call it “generosity”, call it “seed time and harvest”, what-ever you want to call it – fine with me.  The bottom line is this – it is an eternal truth that has been in existence since the beginning of time, and it works whether you want it to or not!   What you give, will be returned to you. In the tribe culture, You promote their stuff, they promote yours.  Win/Win.  I like win/win outcomes!  Don’t you?  :-)

Third, it provides an opportunity for massive exposure and increased traffic to your site.  Think about it, if you have 1,500 followers and you promote your own content, then the most you can get is 1,500 plus whoever those folks might want to share your stuff with.  BUT!!!  If you have 5 tribe members who all have followers, you not only get your 1,500, but you get their numbers too.

An example of what your exposure could end up looking like follows:

Your Followers = 1,500

Tribe Member #1 Followers = 5,000

Tribe Member #2 Followers = 7,000

Tribe Member # 3 Followers = 10,000

Tribe Member #4 Followers = 800

Tribe Member #5 Followers = 25,000

TOTAL EXPOSURE VALUE = 49,300 potential viewers / site visits!!!

Granted, this is only an example, but  when you do the math, the ROI (Return On Investment) of syndicating your tribe members content is HUGE!!!  Looking at the options -  1,500 or 49,300 (for this example) - who wouldn’t want to have an increase in exposure and traffic at that rate??

There are MANY MORE benefits, but I will save those for another day, and stop with these essential three for now.  That being said, only one question remains?

How can you get involved with a Tribe?

There are options.

1.  You could contact those people in your market that you already have relationships with and talk to them about it, and create your own tribe group to syndicate with.

2.  You could search social networks and find other people with like vision and begin building relationships with them and start working with them to syndicate.

3.  You could connect with me and some of my tribe mates and work with us on our rotating teams for Tribe Tuesday (#tribetuesday) and Syndication Power Hour.  I have had the honor of connecting with some of the leaders in social media marketing today, and they are rockin’ the tribe vibe.  (You can check them out below).

Whichever path you choose to take, just make sure you are maximizing it by making sure you and your team have a full understanding of what the tribe time is all about .

If you want to learn more, I am available for one on one coaching or group webinars, contact me here.

So, what do you say?  You ready to Catch the Tribe Vibe?

Yours in Success,

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28 Responses to “The Power of “The Tribe Syndication” Culture!”

  1. Jean

    26. Jan, 2010

    I love your explanation on Tribes what they do and all the benefits.
    Its great to read everyone’s posts on their experiences with being in the Tribe.

    Krista Abbott Reply:
    January 26th, 2010 at 9:47 pm

    Thanks Jean. The tribe has been AMAZING. So glad I have gotten to connect with you through this experience. Keep doing all you do, you rock!

  2. Phil Jackson

    26. Jan, 2010

    Great post Krista, you’ve really done an excellent job of laying out the benefits and inner workings of a Syndication Tribe. I’m a big fan of tribes too.
    .-= Phil Jackson´s last blog ..How We Started A Syndicated Marketing Tribe =-.

    Krista Abbott Reply:
    January 26th, 2010 at 11:09 pm

    Thanks Phil. I am really enjoying tribes, in fact our Tribe Tuesday is my favorite night of the week! So much fun. Have enjoyed getting to know you in our Tribe Intensive group.

  3. Melissa Wright

    26. Jan, 2010

    Krista!

    This is one of the best explanations I have read about Tribes, why you want one, and how they work. It is really exciting when you think of the potential that we now have at our fingertips.

    Being part of this Tribe community has had such a positive impact on me and my blog, that I feel like I just need to shout about it from the roof of my house.

    Before I do, I am going to print out a copy of this blog so I know what to say!
    .-= Melissa Wright´s last blog ..In Order to Lead You First Have to Follow =-.

    Krista Abbott Reply:
    January 26th, 2010 at 11:42 pm

    Your words are Kind Melissa. Thank you so much for stopping by and sharing your thoughts on the post. I have had a great time tribin’ it up with you these past few weeks. It’s an amazing journey we are on and I’m glad to be sharing it with such an awesome entrepreneur as you. Keep rockin’ the scene my friend.

  4. Jennifer Hart

    27. Jan, 2010

    You have definitely convinced me that being part of a tribe is the way to grow a business online! Thanks for a wonderful post on this concept and I look forward to the free webinar.

    Krista Abbott Reply:
    January 27th, 2010 at 10:14 pm

    Right on Jennifer!! Look forward to seeing you in the tribe!!

  5. Dave and Dawn Cook

    27. Jan, 2010

    Krista,

    You explain the concept of Tribes very well in this post. It’s wonderful to have someone such as yourself involved in our CORE tribe. The influence we have working together as a team/tribe has many benefits over promoting our own content.

    Thank you for sharing your expertise on this subject.

    Dave and Dawn
    .-= Dave and Dawn Cook´s last blog ..Knowledge – The “NEW” Money =-.

    Krista Abbott Reply:
    January 27th, 2010 at 10:14 pm

    Dave and Dawn,
    Thanks for stopping by. Appreciate your comments. I am totally with you – our tribe “CORE” is amazingly awesome!! It’s great to connect with like minded people on a common mission “to make the world a better place by adding value and sharing information.” Bring on Tribe Time!!

  6. James Humphrey

    27. Jan, 2010

    Krista,

    Fantastic Blog post and you could not be more right. I’ve heard over the last year or so how Tribe marketing is changing the internet world and your examples prove it.

    Thanks for sharing such great Information.

    Krista Abbott Reply:
    January 27th, 2010 at 9:56 pm

    My pleasure James! Tribe Syndication is THE HOT THING right now, and I’m thrilled to be hooked in with one of the most awesome social tribes on the planet.

  7. David Merrill

    27. Jan, 2010

    Wow… great tribe talkin’. I get it, Krista. I WILL be there. I can’t imagine missing it. Thanks for laying it all out for us so clearly and convincingly.
    .-= David Merrill´s last blog ..Come TRIBE WITH ME! =-.

    Krista Abbott Reply:
    January 27th, 2010 at 9:52 pm

    Hey! Alright David!! See you in the tribe!!!

  8. how to ollie

    30. Jan, 2010

    Great post. I’m always looking for great blogs and I really like yours.

    Krista Abbott Reply:
    January 31st, 2010 at 8:29 pm

    Thanks Ollie….Look forward to connecting with you.

  9. Robin Lynn Brooks

    30. Jan, 2010

    This is a very insightful post and such detail. I focused in on your very exciting example on how the numbers could potentially develop. It makes great sense and gets me thinking again! Looking forward to see what you share with us all!

    Krista Abbott Reply:
    January 31st, 2010 at 8:28 pm

    Thanks Robin. The tribe has done amazing things for the industry. This thing is going to EXPLODE for so many of us. Keep it real my friend.

  10. Garrett Miller

    31. Jan, 2010

    Can’t deny the effectiveness of tribes… Great post Krista!

    Talk soon,

    Garrett
    .-= Garrett Miller´s last blog ..Comic Books, Donald Trump and You! =-.

    Krista Abbott Reply:
    January 31st, 2010 at 8:25 pm

    Hey Thanks Garrett! You got that right! Tribes ROCK – completely. See you soon my friend.

  11. John McGinn

    03. Feb, 2010

    Krista,

    Great article. The tribe concept is amazingly powerful and rapidly catching.

    Thanks for spreading your wisdom!

    Blessings,

    John
    .-= John McGinn´s last blog ..Mastermind Groups, Tribes, Twibes, and other Sources of Iron =-.

    Krista Abbott Reply:
    February 3rd, 2010 at 11:25 pm

    Hey John!
    Thanks! Yes the tribe concept is hot, hot, hot right now!!! Good to see you in the community too!

  12. Sandy Abrams

    09. Feb, 2010

    Wow! You have so much great info here. I can’t wait to read the rest of your posts. Thank you,
    Sandy
    .-= Sandy Abrams´s last blog ..Soy may reduce diabetes risk in overweight women =-.

    Krista Abbott Reply:
    February 13th, 2010 at 10:53 am

    @Sandy Abrams, Awesome. Thanks Sandy. Welcome to our tribe and I look forward to getting to know you better. :-)

  13. Mary Lou

    26. Feb, 2010

    Krista,
    This is such a thorough post about Tribes! I am very impressed and learned some things. Thank you for taking the time to write out all the details! I may borrow some of your ideas because they are so wonderful. :)
    Love the look of your blog. It has a terrific light feeling.
    ~ Mary Lou
    .-= Mary Lou´s last blog ..Olympic Lessons =-.

    Krista Abbott Reply:
    March 10th, 2010 at 12:24 am

    @Mary Lou, Awesome Mary Lou! Glad you were able to find some helpful information in the post. Look forward to seeing you in the tribe. :-)

  14. Danielle Zack

    29. Mar, 2010

    You break it down so nicely and explain ‘the tribe’ so easily.
    I love everything about this post. :) It’s a must read for anyone wanting to know what the tribe buzz is about.
    .-= Danielle Zack´s last blog ..How to Build an Engaged Social Media Following =-.

    Krista Abbott Reply:
    April 4th, 2010 at 8:34 pm

    @Danielle Zack,

    Hi Danielle,
    Thanks I appreciate your comments. The tribe buzz is definitely catching on…the groups keep growing and growing…

    Glad you are part of the culture!

    Krista

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