The Power of “The Tribe Syndication” Culture!

Tribe Tuesdays? Tribe Vibe? Syndication Power Hours? Social Media Rock Stars? (or as I like to say “RockStarZ”)

If all the buzz and activity around all of this tribe talk from power bloggers and social media RockStarZ has you wondering what all the fuss is about, sit back – relax, and take a minute to read on. I’m here to share with you the scoop on the newest trend to hit the social media networks, and help you “be in the know” on what’s happening in these “syndication power hours” and what “tribe Tuesday” (or #tribetuesday for all you Tweeps out there) is all about. By the time we are finished here today, you will have answers to some of the frequently asked questions (FAQs) surrounding Social Media Tribes. I believe you will want to jump in, catch the wave and ride the Tribe Vibe by the time we are finished here. In fact, I’m sure of it.

What is A Tribe?

A tribe is a community of people with common interests and common goals. They are united with a common thread and commitment to share resources with other members of the community.
In social media, the tribe concept has taken flight and is catching on quick, thanks to a group of mastermind bloggers and marketers who have taken the concept and developed a community around it. In my opinion, the tribe concept promises to be one of the biggest things to hit the on-line social scene in a long…long…long time.

What is “Tribe Tuesday” (or #tribetuesday) and Syndication Power Hour?

Tribe Tuesday (#tribetuesday) is the designated day for tribe members in my community to work together syndicating each other’s content.  We have rotating teams, that connect with each other for one hour every Tuesday night on Skype.  This “designated hour” is known as the “syndication power hour” and we use that time to talk, chat, and get to know each other, while simultaneously visiting each others blogs and  syndicating the content on them.  Doing this while we are on Skype together allows us to offer feedback to our tribe members on the user friendliness of their blog and to share tips and suggestions for improvement.  It’s teamwork at it’s best!  Having a designated day creates a lot of accountability in our community and if a member is not able to attend the designated time, it is expected that he/she will “make up” that time at their convenience.

What does a Social Media Tribe do?

The tribe consists of a community of individuals who have entered into a “gentleman’s agreement” to syndicate each other’s content on the internet. They read blog posts from members of the tribe, they comment on them, they “re-tweet”, bookmark, and share the content of designated tribe members with their community of followers.  This content is shared on multiple social media sites such as Facebook, Twitter, You Tube, as well as multiple bookmarking sites.   In return, the other members of the tribe do the same for them.

What’s the Benefit?

OK, I know most people will want to tune in and listen to the “jamz” on W.I.I.F.M. here (What’s In It For Me). My answer is TONS!!!

First, by giving back to the community and sharing with your followers the value rich content of your tribe members, you are placing them in contact with information which will help them.  And really – isn’t that why we are out here blogging anyway…to share information and help people!!!

Second, what you give will be given back to you, it’s the Law of Reciprocity and it works!!!  (see Luke 6:38) There is no way around it.  Call it “karma”, call it “good fortune”, call it “generosity”, call it “seed time and harvest”, what-ever you want to call it – fine with me.  The bottom line is this – it is an eternal truth that has been in existence since the beginning of time, and it works whether you want it to or not!   What you give, will be returned to you. In the tribe culture, You promote their stuff, they promote yours.  Win/Win.  I like win/win outcomes!  Don’t you?  🙂

Third, it provides an opportunity for massive exposure and increased traffic to your site.  Think about it, if you have 1,500 followers and you promote your own content, then the most you can get is 1,500 plus whoever those folks might want to share your stuff with.  BUT!!!  If you have 5 tribe members who all have followers, you not only get your 1,500, but you get their numbers too.

An example of what your exposure could end up looking like follows:

Your Followers = 1,500

Tribe Member #1 Followers = 5,000

Tribe Member #2 Followers = 7,000

Tribe Member # 3 Followers = 10,000

Tribe Member #4 Followers = 800

Tribe Member #5 Followers = 25,000

TOTAL EXPOSURE VALUE = 49,300 potential viewers / site visits!!!

Granted, this is only an example, but  when you do the math, the ROI (Return On Investment) of syndicating your tribe members content is HUGE!!!  Looking at the options –  1,500 or 49,300 (for this example) – who wouldn’t want to have an increase in exposure and traffic at that rate??

There are MANY MORE benefits, but I will save those for another day, and stop with these essential three for now.  That being said, only one question remains?

How can you get involved with a Tribe?

There are options.

1.  You could contact those people in your market that you already have relationships with and talk to them about it, and create your own tribe group to syndicate with.

2.  You could search social networks and find other people with like vision and begin building relationships with them and start working with them to syndicate.

3.  You could connect with me and some of my tribe mates and work with us on our rotating teams for Tribe Tuesday (#tribetuesday) and Syndication Power Hour.  I have had the honor of connecting with some of the leaders in social media marketing today, and they are rockin’ the tribe vibe.  (You can check them out below).

Whichever path you choose to take, just make sure you are maximizing it by making sure you and your team have a full understanding of what the tribe time is all about .

If you want to learn more, I am available for one on one coaching or group webinars, contact me here.

So, what do you say?  You ready to Catch the Tribe Vibe?

Yours in Success,

  1. You break it down so nicely and explain ‘the tribe’ so easily.
    I love everything about this post. 🙂 It’s a must read for anyone wanting to know what the tribe buzz is about.
    .-= Danielle Zack´s last blog ..How to Build an Engaged Social Media Following =-.

    • @Danielle Zack,

      Hi Danielle,
      Thanks I appreciate your comments. The tribe buzz is definitely catching on…the groups keep growing and growing…

      Glad you are part of the culture!


  2. Krista,
    This is such a thorough post about Tribes! I am very impressed and learned some things. Thank you for taking the time to write out all the details! I may borrow some of your ideas because they are so wonderful. 🙂
    Love the look of your blog. It has a terrific light feeling.
    ~ Mary Lou
    .-= Mary Lou´s last blog ..Olympic Lessons =-.

  3. Wow! You have so much great info here. I can’t wait to read the rest of your posts. Thank you,
    .-= Sandy Abrams´s last blog ..Soy may reduce diabetes risk in overweight women =-.

  4. Krista,

    Great article. The tribe concept is amazingly powerful and rapidly catching.

    Thanks for spreading your wisdom!


    .-= John McGinn´s last blog ..Mastermind Groups, Tribes, Twibes, and other Sources of Iron =-.

    • Hey John!
      Thanks! Yes the tribe concept is hot, hot, hot right now!!! Good to see you in the community too!

  5. Can’t deny the effectiveness of tribes… Great post Krista!

    Talk soon,

    .-= Garrett Miller´s last blog ..Comic Books, Donald Trump and You! =-.

  6. This is a very insightful post and such detail. I focused in on your very exciting example on how the numbers could potentially develop. It makes great sense and gets me thinking again! Looking forward to see what you share with us all!

    • Thanks Robin. The tribe has done amazing things for the industry. This thing is going to EXPLODE for so many of us. Keep it real my friend.

  7. Great post. I’m always looking for great blogs and I really like yours.

  8. Wow… great tribe talkin’. I get it, Krista. I WILL be there. I can’t imagine missing it. Thanks for laying it all out for us so clearly and convincingly.
    .-= David Merrill´s last blog ..Come TRIBE WITH ME! =-.

  9. Krista,

    Fantastic Blog post and you could not be more right. I’ve heard over the last year or so how Tribe marketing is changing the internet world and your examples prove it.

    Thanks for sharing such great Information.

    • My pleasure James! Tribe Syndication is THE HOT THING right now, and I’m thrilled to be hooked in with one of the most awesome social tribes on the planet.

  10. Krista,

    You explain the concept of Tribes very well in this post. It’s wonderful to have someone such as yourself involved in our CORE tribe. The influence we have working together as a team/tribe has many benefits over promoting our own content.

    Thank you for sharing your expertise on this subject.

    Dave and Dawn
    .-= Dave and Dawn Cook´s last blog ..Knowledge – The “NEW” Money =-.

    • Dave and Dawn,
      Thanks for stopping by. Appreciate your comments. I am totally with you – our tribe “CORE” is amazingly awesome!! It’s great to connect with like minded people on a common mission “to make the world a better place by adding value and sharing information.” Bring on Tribe Time!!

  11. You have definitely convinced me that being part of a tribe is the way to grow a business online! Thanks for a wonderful post on this concept and I look forward to the free webinar.

  12. Krista!

    This is one of the best explanations I have read about Tribes, why you want one, and how they work. It is really exciting when you think of the potential that we now have at our fingertips.

    Being part of this Tribe community has had such a positive impact on me and my blog, that I feel like I just need to shout about it from the roof of my house.

    Before I do, I am going to print out a copy of this blog so I know what to say!
    .-= Melissa Wright´s last blog ..In Order to Lead You First Have to Follow =-.

    • Your words are Kind Melissa. Thank you so much for stopping by and sharing your thoughts on the post. I have had a great time tribin’ it up with you these past few weeks. It’s an amazing journey we are on and I’m glad to be sharing it with such an awesome entrepreneur as you. Keep rockin’ the scene my friend.

  13. Great post Krista, you’ve really done an excellent job of laying out the benefits and inner workings of a Syndication Tribe. I’m a big fan of tribes too.
    .-= Phil Jackson´s last blog ..How We Started A Syndicated Marketing Tribe =-.

    • Thanks Phil. I am really enjoying tribes, in fact our Tribe Tuesday is my favorite night of the week! So much fun. Have enjoyed getting to know you in our Tribe Intensive group.

  14. I love your explanation on Tribes what they do and all the benefits.
    Its great to read everyone’s posts on their experiences with being in the Tribe.

    • Thanks Jean. The tribe has been AMAZING. So glad I have gotten to connect with you through this experience. Keep doing all you do, you rock!

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